Today, the Ganesh Festival is not only a popular festival, it has become a very critical and important economic activity for people in India. Many artists, industries, and businesses survive on this mega-event. Ganesh Festival also provides a stage for budding artists to present their art to the public.
The idol is sculpted out of mud taken from nearby one's home. After the festival, it was returned back to the Earth by immersing it in a nearby water body. This cycle was meant to represent the cycle of creation and dissolution in Nature.
People who keep a Ganesh in their homes choose to perform the immersion much before the Ananta chaturthi. The idol is taken through the streets in a procession accompanied with dancing, singing, and fanfare to be immersed in a river or the sea symbolizing a ritual see-off of the Lord. The statues are carried by the individuals into the sea or river and then immersed into it.