Lemon Design - Think! Because it is possible:
A brand is something more than a name. It carries significance and stands as a symbol for the responsibility and integrity that any firm may want to forward to the consumers. It becomes a rather important part of designing something in conjunction to a brand, for people will expect the same level of loyalty and feel in the new products as well. Lemon design pulls this off with panache.
Their products are equally observant of the customer’s space, looking to build things and undertake project that compliment their ideas with that of needs in equal measure. With their ability to objectively assess and be able to see the whole picture, they are adept at creating interfaces that really connect to the customers as well as their clients, covering all the aspects of that relationship. Design after all should be more than the first look.
Nothing quite forwards the idea of brand and a hint of professional than a uniquely created packaging that just about tells it all. Lemon design knows that packaging should, in addition to being functional, aesthetically pleasing and less wasteful, equally compliment the whole idea behind that particular system. Then only the products will find their rightful owners by being very accurate in their depictions and hence their destination. Going for the greater impact and innovation is merely the norm.
Lemon design displays a great passion and will to make, create and structure the best. With an eye for what sells, and what looks alluring, the award winning Strategic Branding and Integrated Design Consultancy firm ‘Lemon Design’ has a huge collection of satisfied customers spread over many countries and fields. Based in Pune, they use ‘Design Thinking and User-Centric design to create a difference for brands, spaces, interfaces, packaging and products’.
Established in 2001, Lemon Design has worked with some very reputed clients and entrepreneurs that have included government and institutions, start-ups, various industries and diverse disciplines. Completing over 700 projects so far for their national and international clients, they have gained an impressive experience by being exposed to widespread strategies and divergent mindsets.
They make an almost exclusive use of ‘user-centric design’ for their creation, thereby making sure that each and every item is useful on as many levels as possible. They use ‘design thinking’, in a bid to construct things that answer well to the needs of their clients. They plan ahead while starting a project so that the potential branding, spacing, interfacing, packaging and products that end up being more meaningful for the end user and translate to value for their clients.
Dipendra Baoni - Director and Principal Designer:
Dipendra S. Baoni
Dipendra S. Baoni is the Founder Director and Principal Designer of Lemon Design and an alumnus of the reputed National Institute of Design and St Paul’s School, Darjeeling.
On the completion of their education in Design from NID (National Institute of Design), Baoniand Shalini Singh, jointly set up their own consulting firm Lemon Design as early as 2001. Lemon Design started out as a simple graphic design studio and has over the last 14 years grown in repute as an award winning Strategy, Branding & Integrated Design Consultancy firm. Their cliente list is impressive and includes leading organizations like RBI, Hindustan Times, Asian Paints, Airtel, TVS Lucas, TCS amongst many others. The team has moved on and presently Deepandra Baoni manages alone as the Director and Head of Lemon Design.
In 2002, Baoni took on the added responsibility of being Director of Bisquare Systems, a NOIDA based electronic product design and development firm that specializes in Electronics, Embedded Software, VLSI & ASIC Design. This firm today has clients like DRDO, Canon, and Moser Baer. Inspired by a need to create unique designs that answer the users and stakeholders requirements well, Baoni, founded ECCO Electronics in the year 2009. Speaking to him one his drawn by his openness to ideas and strong convictions in any of his professional design assignment undertaken at Lemon Design. He dedicates this to his team that strives to innovate driven by an aim to make the final design proposal that is easily affordable, efficient, sustainable and eco-friendly. As head of Lemon Design and his acute judgment for design details, Baoni ensures that the brand and design compliment product strategy to ensure the success of their endeavor. In the process, satisfying both customer and client and ensuring that the cash registers keep ringing to keep his firm growing and seeking newer avenues and opportunities for growth.
Equally enthusiastic about teaching, he teaches design courses as a visiting faculty amongst design schools at his alma mater as well as at MIT, SID in Pune. With his long experience he has been invited to be a member of the jury for selecting products for the reputed Indian Design Mark.
Wasim Khan – Principal Designer and Managing Director:
After completion of his four year program in furniture design from NID, Wasim Khanjoined Dipendra S. Baonias Co-founder and Principal Designer, Lemon Design. Currently he is the Managing Director continues to lead the Product Design and Exhibition and Retail Design activities at Lemon Design. He is also the Managing Director of [Ka] [Sha] Karishma Shahani since 2011.
Team Lemon Design:
Presently, Lemon Design employs about 50 people and is held to be one of the reputed design firms for Strategy, Branding & Integrated Design in the country comprising of Designers and facilitators and Developers. Members of Team Lemon share multiple responsibilities. Based on the nature of the projects teams are grouped into working teams from time to time keeping the output productive and the working culture one of team work, constant learning and excitement.
The team broadly comprises of Designers and Facilitators and Developers and includes Pranav Negandhi, Pranav Chalker, Preeti Heda, Shweta Baoni, Prathamesh Chhatre, Aditya Galotra and Varun Manoharan, Craig Johnson and Ashutosh Dinore. Obviously they share responsibilities more than their designated position ‘tags’.
Their clients are from various fields, such as those listed below:
• Automotive, Healthcare, Consumer goods, Sports.
• Manufacturing + Engineering, Real Estate + Construction.
• Lifestyle + Fashion, Food + Beverage, Media + Entertainment, Leisure + Hospitality.
• IT, Telecom + Technology, Institution + Non-profit, Education, Professional Services.
They have won in the Electronic, Computers and Communications Products category as well as the Overall Category of Industrial Design at the CII_NID Design Excellence Awards, 2012.
CII_NID Design Excellence Awards
They have won the Designomics award and India Design Mark award in 2012 for Product Design for ECCODIVA, a multipurpose lamp designed by Lemon Design for ECCO Electronics.
They received the Frost and Sullivan Award, 2010, for “Product Innovation” for the Buddy – An Assistive Media Player with the Daisy Reader. They won the National Award same year for the same product for “Empowerment of Persons with Disabilities” from the Ministry of Social Justice & Empowerment, Government of India.
They were also featured on Creative Roots, 2012 – “Inspired by India” for the Signature IIJS Exhibition Design Mumbai, 2011.
In 2011, The Retailer Magazine ranked them as one of the “Top 35 Retail Suppliers” of the year – An India Retail Forum Certification.
Some of their work was showcased by way of SEWA’s (Self Employed Women’s Association) presence at the 17th SAARC Summit in Colombo, Sri Lanka.
The Hindu gave them coverage when they won the won the Designomics Award for Product Design for ECCODIVA. “We believe design must solve real life problems” – Dipendra Baoni. -The Hindu. Delhi Edition, December 15, 2012.
Wasim Khan, Director of Lemon Design was present at ColourNext Dialogues as a speaker critically appreciating the visual design and colour trends for 2012.
Dipendra Baoni and Principle Designer Snehal Rana spoke at RGB 2012, on “Design Thinking and the Lemon design culture”.
Wasim Khan spoke on adding value through design in retail and how design is a way of life at Lemon at the Asia Retail Congress, 2011.
Image Ref: www.lemondesign.co.in/#!/news
For further details you can contact to:
Lemon Design Pvt. Ltd.
102, Serene Manor,
Next to Vespa Showroom,
Pune - 411 048.
Phone: +9120 64782278
Fax: +9120 26836657
You could write to the following address regarding suggestions and clarifications:
Department of Design
Indian Institute of Technology Guwahati
Phone: +91-361-2582500, +91-361-2582451
Documentation Done by: Professor Ravi Mokashi Punekar at Department of Design, IIT Guwahati
Lemon Design, Pune: Mr. Dipendra Baoni and Mr. Wasim Khan in conversation with Professor Ravi Mokashi Punekar
Videography and Editing by: Rhitupon Bora
Photography by: Jyotirmoy Nayak
Write-up: Ms. Syeda Jeenat
Project Coordinator: Professor Ravi Mokashi Punekar at Department of Design, IIT Guwahati
Website Design: Professor Ravi Poovaiah
Website Layout: Niranjana M. Barai
Web Content Editing: Sulochana Sable
Website Programming: Roopa N. Sahoo, Yogesh Masaye, Mandar Joshi and Vaibhav Shah