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Creator/Artist: Rahul Dileep

Category: Animation Design

Document: Special Project

Batch: 2021-2023

Source: India,   IDC IIT Bombay

Period:  2019-onwards

Medium: Report pdf

Supervisor: Prof. Bharat Parmar


Detailed Description

This project explores the idea of the hip-hop montage by extending it into the domain of infomercials in an attempt to enhance the appeal. The project will be aiming to use fast cutting to create pace and rhythm by analysing the method of hip-hop montage used by directors like Darren Aronofsky and Edgar Wright. The project will be in the format of an infomercial (for a public transport) that aims to capture and recreate the chaos of the melee in a city like Mumbai, which on one hand can be chaotic but at the same time has an innate rhythm and soul. The montage was composed of found videos rather than using a storyboarded narrative. This is with an aim to explore how the narrated audio can be enhanced and re-interpreted by the visuals on the screen to derive meaning from the edit.