Visual ethnography


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Creator/Artist: Shayam V.S.

Category: Communication Design

Document: Design Research

Batch: 2014-2016

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. Nina Sabnani


Detailed Description

While doing my undergraduate studies in Fashion, I was fascinated to learn about fashion subcultures ( e.g.: Goth, punk) and how they evolve. I began to wonder if India had any such street style subcultures and what are the factors which influence those. In India, there is an urban crowd with social media accounts, who is aware of global trends who makes very similar styling choices , there is another crowd influenced by bollywood and there is another set of people who are least aware of fashion or trends. This group of people, most of whom are rural sometimes come up with the most unique ways of dressing and have a very personal style. I have always been fascinated with the way women from North-east parts of India dress. Northeastersn traditional attires are quite elegant and unique. The women seems to have an effortless sense of style. So as a part of DRS, I would like to understand the factors which influence the way the women of Manipur chose clothing. Further, I would like to study how they balance traditional influences, global and local influences to alter the way they dress