Virtual reality has been receiving a wide audience, not just in the commercial scene but also from household consumers. The immersive experience that the medium can offer has accelerated the growth of visual storytelling, whether it be live-action or animation. The use of a Head Mounted Display (HMD) for viewing purposes has the constraint of limiting the audience within its field of view, and anything that happens in the story has to be experienced by the viewer in real time and with realism, and it should ensure that the audience should not lose track of where to look so that the action is never missed out. This can be achieved through proper storyboarding.

The progress of the VR story is different when compared to a normal short film or movie. The audience’s presence and interaction define the next action in the story if it is an interactive story, and if it is a 360° video, the audience needs to know where the action is going to take place so that the entire story is unfolded without confusion. The way a storyboard is done for a VR story is not the same as that being followed for a regular frame-based movie. The storyboard artist needs to take the utmost care about the entire 360° of the environment and ensure that the whole set is present and scripted. The actions and triggers should be carefully planned before executing the story. This paper deals with the studies conducted on the topic of storyboarding and animation for VR.

The project focused on designing an immersive Disney retail experience by studying the brand's franchises, storytelling approach, and global ecosystem, including Disney, Pixar, Marvel, Star Wars, and other subsidiaries. It involved research into Disney Stores, licensing stores, parks, and media platforms to understand how stories are extended across products and experiences while maintaining each franchise's unique identity. User research, market analysis, personas, and stakeholder discussions informed the development of design concepts, which culminated in proposals for interactive retail experiences using new media, digital technologies, and virtual and augmented reality to enhance customer engagement and storytelling.

Nested stories are stories within a story. In such a narrative, it can have any number of stories, sub-stories, and secondary stories, and any of these can further have its own plots and sub-plots. Nested stories have been present among us for centuries and can be easily seen in books, movies, TV series, plays, and so on. However, the method of nested loops is used in therapies and persuasive techniques as well.

If we see the common structure of it, sub-stories are often related to a higher-level or main story, but not necessarily directly. Sub-stories can be completely different also, or they might add detail about the back story, providing depth and reason for the main storyline, for example through the use of flashbacks or sometimes flashforwards.

So what is unique about such narratives? It has usually been seen that people become more and more involved in such stories. Using nested stories is effective in drawing the audience in, engaging them in listening, and blocking obstructions from the outside, as they tend to focus more and more on keeping all pieces together and connected. And this ultimately builds up their curiosity. It is really important to complete all stories and give them a reasonable amount of time for setting up, as if all stories have different characters, they might need separate time for buildup or they might be introduced in previous or next stories.