The design of Indica was well-proportioned and gorgeous. Nothing in India looked half as good. What shocked the industry was the fact that this stunning car came from the hands of a truck-maker with not much experience in car design. And the initial designs developed in-house proved just that. When the Telco Design Team presented Ratan Tata with the initial prototypes for a small car to have half a chance at success, it had to be designed by a world-class design house.

The Indica's USP was its brilliant interior space. Even though the car had small overall dimensions, the smart design allowed the interior to be as expansive as possible.


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History Of Indian Automobile Design (1998)