Task 08: Project

Hello class, today we will simulate a real design practice environment. You will be presented with a brief and are expected to come up with ideas for “Connect” (calling the future) a mobile service provider, who is to launch their service in India under the brand name “Connect” with a supporting baseline  (calling the future).

The client aims to launch a chain of shops in all the shopping malls across the country. This chain of shops will be launched under the brand name “Connect” (calling the future). The names written in the (Fig. 8.1) are dummy font faces used by the senior designer. Your task is to come up with ideas for the symbol and suggest a suitable font face for the logo.

Connect will be providing cellular services throughout the country and claims to provide better connectivity, which is lacking in most of their competitors. Connectivity will be the major highlight due to use of superior technology in comparison to their competitors. Better connectivity, (network access) is the strongest USP the client claims. 

Connect aims to target rural as well as the urban markets. The brand name “Connect” will appear in different languages for the symbol, as per the state where the service is offered, but the baseline (calling the future) will always remain constant. Client expects the design firm to come up with simple graphic design solutions, which can be easily comprehended by their customers. The client plans to launch two more services under the same brand by the end of the year. He expects consistency in the brand image which will appear modern as well as be appealing to the younger generation.