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Design Case study
Indian Rupee Symbol
The Design Philosophy of the Symbol
by
Introduction
'Indian Rupee Symbol' - The Philosophy behind the Design of the Symbol
The Indian rupee symbol has been selected for the Indian rupee, the official currency of India.
The design of this symbol was selected through a nationwide competition. The design integrates both the Devanagiri letterform 'RA' and the Latin capital letter 'R'. The Unicode character set for the Indian rupee symbol is U+20B9.
The design philosophy of the symbol is derived from the Devanagari script, a traditional script deeply rooted in our Indian culture. The symbol also seamlessly integrates the Latin script which is widely used around the world.
This amalgamation traverses boundaries across cultures giving it a universal identity, at the same time symbolizing our cultural values and ethos at a global platform.
Simplicity of the visual form and imagery creates a deep impact on the minds of the people. And makes it easy to recognize, recall and represent by all age groups, societies, religions and cultures.
Indian Rupee Symbol Design Features:
• Direct Communication
• Harmony in Design
• Simple form
• Applications
Simplicity of the visual form and imagery creates a deep impact on the minds of the people. And makes it easy to recognize, recall and represent by all age groups, societies, religions and cultures.
Indian Rupee Symbol Design Features:
• Direct Communication
• Harmony in Design
• Simple form
• Applications
