The visual language is the basis of design creation. To design is to endow optical sensation or images with meaning.

In the previous module: Elements of Design - Two – dimensional Design Studies, the following three aspects of visual design were introduced and it was illustrated how Conceptual elements do not exist physically, but are perceived as being present; and that Visual elements can be seen and are considered as final elements of the design.

Further the principles and rules of concept and visual design were also discussed.

In this module: Elements of Design - 3-dimensional Design Studies, we will further elaborate on the consideration of:

a) The Conceptual Elements: Volume, Plane, Line and Point
b) The Visual Elements: Shape, Form, Space, Size, color and Texture
c) The Relational Elements: Position, Directions, Space and Gravity

Aims:
• To strengthen an understanding of form, space and structure by exploring the sculptural qualities of 3-dimensional form.

• Enhance understanding of 3-dimensional visual perception.

• Creating and analyzing 3-D form and space inter-relationships when they manifest in 3-dimensional form, space and structure.

• Enhance understanding of visual design as seen and experienced in objects and artifacts that surround us in our environment.