‘Creativity, Packaging and Branding of Assam Tea’ by Prof. Iko Avital
This creativity workshop, offered to the students of Design at Department of Design forms the outcome of a 10 day design workshop conducted by Prof. Iko Avital, Professor of the Holon School of Art and Design, Israel.
Studying the Assamese culture of tea growing, its cultivation, processing, packing and marketing, the students were introduced to the design process and approaches to creative ideation techniques in generating a graphic identity leading to branding of Assam tea.
The students worked in 4 groups choosing different themes as their design brief and worked in developing the complete graphic design identity, the packaging design and branding for each chosen area. Presented here are the results of the students work undertaken in this workshop.
The talk by Prof. Iko Avital (Video) introduces the theme of the workshop and he shares his experience of working with the students in guiding them through this creative design workshop.
Video: Reflection on 'Teatime Design Workshop' by Professor Iko Avital