Breastfeeding is considered as one of the most pious and selfless practices throughout different cultures and beliefs. It not only endorses the mother-child bond and nutrition but also encourages sustainable living and long-term health benefits. Over the years mother and child care facilities have enforced better development and nourishment of both mother and child. There are several products in market promoting breastfeeding and natal care.

However, there is a niche market for postpartum care products as the later stages of postpartum are still not thrown light on. One such issue is breast engorgement clogged milk ducts or mastitis. The concern is severe and not well addressed. New mothers unaware of the pain and guidance tend to suffer, especially mothers who don’t have assistance. Alora, a lactation massager helps assist the mother in lactation, by providing massage and comfort for a better flow of milk and resolving the discomfort caused due to engorgement or mastitis.

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