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Leather, the natural protective covering of the body of an animal has fascinated mankind since the dawn of civilization. It is a flexible sheet material ‐ a material suitable for fabrication, has been admired for its toughness, reliability, the warmth in looks and touch. Leather has been for the craftsman one of the most versatile, evergreen and challenging material to work with. It has been used as packaging rather than a product for most part of its existence as a material or craft. It has taken various forms like bags, caps, sheaths, coats etc.
Craft in its broadest sense refers to the creation of original objects through the disciplined manipulation of material. It counteracts the alienation brought in by industrialization, reaffirming the human element in daily life. Amid mass production craft can impart greater meaning to individual expression.
The crafts being developed today relate to technical evolution and a number of cultural influences from both within and outside, creating new interpretations of ancient techniques and styles giving fresh expressions to craft.
The Corporate Gifts:
The corporate gift is
- An expression of goodwill.
- An identity for a company.
- Appreciate work done by an individual or a company.
- Goodwill and recall factor.
- To enhance business relationship.
- A gesture for being known.
The corporate gift in short represents the aims, aspirations and image of a corporate. The spirit of a corporate gift other than business relations should be lively, eye catching, preferably has got a timeless character and should be something we look forward to. Also, it should provoke the senses like touch, feel, smell and sight; it should be subtle in its message.
The corporate gifts are to be designed for the management people (Middle and senior level executives) of a corporate.
The project "Leather Products with Craft Focus" intends exploration of leather with craft focus to develop product forms by a combination of leather with various materials. The exploration is directed towards developing product forms as corporate gifts considering the immense potential for such products.
The project aims to look at leather in completely different viewpoint so that new product forms can be brought out working with craftsmen. The brief calls for exploration of leather to develop product forms by the design of corporate gifts with craft focus.
Case Study Downloads:
• Leather Products with Craft Focus - Pdf