Design Case study
Refresh Design of Scooty Pep Plus
An Effort to Maintain the Youthful Energy
by
Case Study - Slide Show
Design process that was followed in this project:
• Abstract
• Introduction
- Project Brief
- Methodology
- Basic Division of Two-wheeler
- Indian Market of Scooter
- Technology that shaped Styling
• Introduction to Scooty
- History
- Market Scenario
- Brand Identity
- Vehicle Specs
- Material Understanding
- Hard Points in Frame
- Production Line Flow Chart
• Understanding Styling Design
• Understanding Refresh Design
• Comparative Analysis of Scooter
• Activity Analysis
- Questionnaire
- Activity Analysis
- Problems While Riding
- Image of Personal Vehicle
- Observation
- Preferences when Buying
• Design Development
- Target User Group
- Development of Styling Brief
- Appreciation of Expression
- Form Exploration
- Ideation in Specific Direction
- Conceptualization
• Selection of one concept
- Critical Appraisal of Scooty
- Concept Selection
- Marker Rendering
- Concept Refinement
- Final Model
- Colour Options
Case Study Downloads:
• Refresh Design of Scooty Pep Plus - Pdf
