The Bajaj Chetak has been part of the Indian culture ever since its launch in the early 70s. The fondly known Hamara Bajaj was a licensed copy of the Vespa Sprint. The Chetak was the first motorised personal transport that was affordable by the Indian middle-class. An entire family of four or even more perching on a Chetak was a common sight in the 80s and early 90s Indian streets. Chetak has become an icon much like the original Vespa. But rising competition from modern motorbikes and scooters made the Chetak obsolete and production was ended in 2009. Bajaj under the leadership of young Rajiv Bajaj, concentrated more on motorbikes and less on scooters. Recent rumours have spurred up hinting the revival of the Chetak brand, as Bajaj has re-registered the Chetak brand. As a designer, it would be tremendously challenging to restyle a design classic like the Bajaj Chetak. A modern interpretation of the Chetak which would create as strong product value as the original is the agenda of this project.

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• Restyling the Bajaj Chetak......