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Home / Courses / Design of Signage / Design Process / Design Perspective

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  • Design Course

    Design of Signage

    Different Applications of Signage System
    by
    Prof. Ravi Poovaiah
    IDC, IIT Bombay
    Design Perspective
     
    • Printer-friendly version

    Design Process from a Design Perspective involves 6 stages as below:

    • Stage One: Data Collection:
       - What is the brief from the Client?
       - Is it a new design or a redesign?
       - By interacting
         . with users - very important (sampled?) - is there a focused group?
         . with users to talk to them, narrate their experiences and getting their feedback.
         . with experts to seek their opinion
         . through emails, discussion forums, e-groups, etc.
       - By observing and studying
          . the users navigate through different spaces
        . the different interactions the users have with the environment and how they use the facilities
         . the environment, artifact, building or the facility for the signage
         . external space? internal space? public space??
       - By documenting
         . all the facilities along with the users
         . using photography, sketches, video-taping
       - By conducting
         . experiments (controlled?) ex. for visibility, recognisability, etc.
       - By referring to
         . previous works, examples, etc.
         . literature, papers, books, magazines, project reports, etc.
         . web documents

    • Stage Two: Understanding the 'Design Problem for Investigation':
       - Physical factors?
         . shape, form, colour, number, size, texture, etc.
         . sound, smell, growth, repetition, etc.
         . realistic, Abstract.
       - Organising factors?
         . sequence and hierarchy of information, spatial organisation, flow, structure, etc.
         . activities, interactions, interactivity, etc.
       - Semantic factors?
         . expressions, meaning, content, feeling, etc.
         . macro view, micro view, etc.
       - Functional factors?
         . educational, entertainment, emotional, promotional
         . to Identify, to differentiate, to focus, etc.
         . to inform, to direct, to warn, etc.
       - Influencing factors?
         . cultural factors, local idioms and conventions
         . aesthetics, trends, etc.
       - Usability factors?
         . visibility, readability, etc.
         . human factors, etc.
         . human Product Interactions
       - Technology factors?
         . materials and processes
         . method of manufacture - batch, mass, hand fabrication?

    • Stage Three: Analysis of the 'topic under Investigation':
       - Compare, cross-relate, evaluate
       - Locational factors?
         . mapping, way -finding, tracing
         . human movement analysis
       - Identification factors
         . identifying functions, grouping, connecting, etc.
         . compare symbols, labels, typography, text, etc.
       - Structuring your factors?
         . classification, grouping of similar factors, chunking, etc.
         . differentiating factors, identifying unique features, etc.
         . assigning hierarchy, ordering factors, etc.
       - Graphical analysis?
         . graphs, charts, mapping of factors.
         . chart of 'time - activity - senses - spaces -function'.
         . visualization of Information/ factors.
       - Experimental analysis?
         . set up constraints and conduct experiments.

    • Stage Four: Synthesis and problem solving:
       - Converge, redefine, brainstorm, idea generation, alternate solutions.

    • Stage Five: Rapid Prototyping, Models and feedback:
       - Mock-ups, sketches, models, scenarios, presentations, user and client feedback.

    • Stage Six: Refine, implementation, prototyping and standards:
       - Detailing, drawings, materials, processes, prototyping.
       - Vision statement, standards, specifications, manuals, roll-out programme.

    • Introduction
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      • Design Perspective
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