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Design Showcase
Prof. Singanapalli Balaram
Design Teacher
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Books by Prof. S. Balaram
Prof Balaram has been a proactive researcher and has authored on core of design domains from Design Thinking and Cognition, Folklore and Stories, Product Design: Semantics and Symbolism to Universal Design and Design for Development (context: Asian Design). His published collections inspire towards exploring and investigating better possibilities with the empathy-based/ humane professional practice that the Industrial Designers of today should aim to acquire as a sustainable, practice-based skill set. Of all these journal articles, papers, personal records of documenting methods and processes of his for students and practitioners; the three of his landmark published books are as follows:
- Design Approaches: The Left & The Right | A Visual Primer (2017) | Designed by: Aditi Elassery (Alumni, DJ Academy of Design, Coimbatore) in collaboration with Prof S Balaram [14]
- Thinking Design (2013)
- DESIGN Quotes (2001) published by NID Ahmedabad
- Design (Bengali illustrated version) 2012, published by Monfakira books
- Design Values (2018) Book design by Jayashree V, published by DJ Academy of design
Second edition (2020) published by Sasi Creative Institute of Design - Q&A on Education (2014), illustrations by Shiva Nallaperumal, published by DJ Academy of design
Along with the chapter contribution in the ‘Universal Design Handbook’, Prof Balaram has also made section contributions in ‘Britannica INDIA Encyclopedia’ Vol 6, ‘Teaching Universal Design’, ‘The Idea of Design: Arthaya’, ‘Design and development in South and South-East Asia’, and ‘Quality through Industrial Design’, ‘Development of Industrial Design in Asia’ that he co-authored with Prof. Darlie O Koshy, former Director, NID in ‘Hall of Fame: Companies searching for Excellence in Design: a review of the 21st Century’, Vol 1, 2003, edited by Peter Zec: on behalf of the ICSID [15].
Chapters in Major Publications:
- The Reunion and other stories (2003) published by National School Design
- Cotton (2008) published by Best seller & Upasana Foundation
- Universal Design Hand Book (2011) published by Mcgraw Hill
- Design: Critical and primary sources (2015) published by Bloomsbury, New York
