Exploration and Exercises - Colour Preference:
2 hours, Individual Exercise.
Associations play an important role in determining the attitude towards a colour. Associations can tell us objects and experiences connected with them.
A simple tool developed at the colour studio, was used as a preparatory exercise for the last exercise which was to deal with the application of colour in a space.
• The student was asked to arrange the cards in the order of their preference of colours along with written reasons for the most liked/ disliked colour.
• They are then given the colour stimulus and asked to point out the exact variant of the colour liked or disliked.
Work sheet, Visual stimuli
Discussion in the Class:
Order of merit, 11 colour cultural set, Object and Emotional associations of colours.
Favored colours, in the order of most to least:
1. WHITE 4 people
2. BLACK 3 people
3. BLUE 2 people
4. ORANGE 2 people
5. RED 1 person
6. GREEN 1 person
The following were the association students made with each of the 11 colours in the set:
Snow, milk-crystal peak, ice cream, apple laptops, friendship, perfection, sonnet, lily, peace, cotton, soft, pure, comfortable, marble, paint, peace, spatial, done, serenity-cotton wool.
A dark room/ space, concentration, meditation-100% black, hair, dark, night, sky at night, tunnel, hair, burkha, death, blank, dead end, end, shoe polish, paint, mysterious, elegant-carbon copy.
Sky, vast, cool, sea, sky after rain, calmness, soothing, sky, calmness, peacefulness.
Earth, Calm, Natural, Subtle, Colour of the bark, Rich, Pride, Dignified, Mud, Terracotta, Earthy.
Graphs, rich fabric, royal, rich, flower, cool, joyful, happy, dusk, energetic, royal.
Concrete steel, cold, concrete, plaster, dull, unfinished, cement, sophistication.
Flowers, lotus, sweet, color of my room, yawar, sweet, girly, frock, feminine, cute, pink dollop.
Letter box, ambulance, danger, to get attention, rose, blood, signs, love anger attraction, loud, apple, dynamic.
Grass, eye soothing, colour of the chinar leaf, rich, deep thought, fields, farms, freshness.
Orange, mirinda, orange sun, flowers.
Sunflower, vibrant-summer yellow, sun, bright, earth, sand, traditional, earthy.