In an elementary stage of symbol design, designer should be aware of basic fundamentals which create a good symbol. Understanding of figure and ground, principles of lines, shape and form are few essentials without which one should not proceed. Other than these, there are significant questions such as “why do we need an identity? Do non-living things have identity? How does it affect an organization or a product?”
Corporate identity program is a set of eight assignments that provides a systematic guide traversing basics of figure and ground relationships, basic typography to train a student to design effective logos and symbols.