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Home / Case study / Design of Next Generation Tractor in India / Introduction
Design Case study

Design of Next Generation Tractor in India

Satisfying the aesthetic aspirations of young farmers
by
R.S.Mahesh and Prof. Sugandh Malhotra
IDC, IIT Bombay
Introduction
 
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Agriculture in India is one of the major sector of Indian Economy having 18% of India’s GDP. Farm mechanisation in India has reached 40 to 45% in which tractors form an integral part of farm mechanization and have a crucial role to play in increasing agricultural productivity. India is the largest in producing tractors. The technology and the aesthetics in the tractors are getting modern these days. Young farmers in India wanted to perform multiple applications with comfort using tractor and would like to see the tractor as a symbol of their life style. Hence this project is to design a next generation tractor for young farmers satisfying their aesthetic aspirations based on the user research with sample of young farmers in India.

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