Design Case study
An Entry Level Royal Enfield
An entirely new motorcycle which goes with company’s DNA and its legacy
by
Case Study - Slide Show
Design process that was followed in this project:
• Introduction
• Literature study
- Brand study: Royal Enfield
- Royal Enfield design language
- Types of motorcycles
- Entry level motorcycle from RE in the past
• Market study
- Why 250 -300cc segment is important?
- 250cc standard motorcycles
- The competition
- Market Positioning
- Sales statistics and forecast
• User Study
- User groups
- Questionnaire
- User study outputs
• Choosing the Engine/ Benchmarking
• The Concept
• Persona
• Concept generation
- Moodboard
- Inspiration Board
- The Classic
- The Neo - Classic
- The Modern
• Concepts
- The Classic
- The Neo - Classic
- The Modern
• Concept finalizing
• Final Concept
• CAD Drawing
• Ergonomic study
• Physical model
• Bibliography
Case Study Download:
• An Entry Level Royal Enfield......
