The project is about designing an entry level Royal Enfield. Existing motorcycles from RE are for purists only. As the brand is trying to be the global leader in midsize motorcycles, a motorcycle which is more accessible is required from the brand. This project will be a pursuit to achieve that aim without losing on RE’s core values. User inputs are given importance here. The most challenging aspects would be the market positioning and bringing RE’s essence into a completely new motorcycle.

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• An Entry Level Royal Enfield......