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Home / Courses / Visual Ethnography for Designers / Methods in Ethnography

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  • yohoho
  • Design Course

    Visual Ethnography for Designers

    Understand the design context
    by
    Prof. Nina Sabnani
    IDC, IIT Bombay
    Methods in Ethnography
     
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    The goal of ethnography is not to make truth claims. It is a means to understand people or activities in a context. Research findings differ depending on the researcher, their goals and the manner in which they conduct research. As an ethnographer you will gather data using several methods such as observation, writing field notes, interviews, photo-elicitation, accessing memories, oral histories, gathering genealogies, collaborative photography, looking at the artifacts that participants make etc. Ethnography involves developing trust, rapport and establishing relationships with participants and other stakeholders of your project. While interacting with participants, it is useful to play down personal issues if any and to behave in a manner that does not offend the participants.

    Types of Research

    Observation

    Interviews

    Field-Notes

    Frameworks

    • Introduction
    • What is Ethnography
    • Methods in Ethnography
      • Types of Research
      • Observation
      • Interviews
      • Field-Notes
      • Frameworks
    • The Process
    • Using Visual Methods
    • Data Analysis
    • Representation
    • Sample Reports
    • Further Reading
    • Video
    • Downloads
    • Contact Details
    • Credits

    Creating Digital-learning Environment for Design



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