Concept 1 - Daily Chores:
The child has to raise the toy.
The child has to role-play of a caretaker, friend, teacher, Doctor, cook etc. The toy would be respondent and child like. The toy goes through several stages of growth, and will develop differently depending on the care the child provides, with better care resulting in an adult creature that is smarter, happier, and requires less attention.
Concept 2 - Muppet Puppet World:
Is to collaborate play and story tell.
The puppets are role played by children to interact with their peers and friends in different locations. The puppets have an avatar on screen which is an imitation of the real puppet. This opens up opportunity to share express, learn and story tells together from different places.
Concept 3 - Share Toys:
To do the right thing at the right time and making choices.
There would be natural calamity, safety, help situations arousing which have to be overcome by using these cards, which when placed on screen in the right time and right place may or may not solve the problem.
Concept 4 - Do the ado:
To make friends.
It’s a journey in a new city or country to make or hoard maximum number of friends. This would be a virtual environment where children have to perform certain tasks to collect some number of presents or points which will help them to make new friends. These tasks would be based on location modes (school or at home or day care) of the child.
The early stage of concepts were introduced and evaluated against the response of children in form of puppet shows, card testing and sharing of ideas.